TVS motors is the third largest two-wheeler manufacturer in India, and one of the most popular two-wheeler names in the country. Having over 90[i] companies under the brand, the group operates in Automobile, aviation, Energy, logistics, service, finance, education and even textiles, to name a few. The brand manufactures two-wheelers and three-wheelers, in three manufacturing plants across India, Hosur in Tamil Nadu, Mysore in Karnataka and Nalagarh in Himachal Pradesh.
The indigenous brand was the brainchild of the founding father, TV Sundaram Iyengar. TVS was started in the year 1911, and in a decade, the company has become one of India’s leading suppliers of automotive components. As quoted by the company, “although the company is named after the founder, the letters TVS have always stood for Trust, Value, and Service within the company”.
The iconic, TVS 50[ii] was launched in the year 1980, which was India’s first two-seater moped. The TVS 50 created a revolution in motorised two-wheelers in India. It is the second two-wheeler in India to achieve this milestone, beaten only by the Hero Splendor (earlier sold as the Hero Honda Splendor). The affordable pricing, ease of use and its ability to carry almost anything that could be loaded upon it were the most prominent factors that made it such a raging success.
Even to this day the model is in production after many iterations and improvements. It is a very common sight in the rural scenario. Over years, the company has also catered to the needs of the consumers and made this ever popular model, modular to accommodate the needs based on the usage of the TVS 50.
TVS Motors Collaboration with Suzuki
After a technical collaboration with the Suzuki Motor Corporation of Japan, the commercial production[iv] of motorcycles were in progress by 1984. The two companies shared a long relationship of 19years, with the main aim of technology transfer and enhancements for manufacturing and designing of two-wheelers for the Indian Market. Under the banner of TVS-Suzuki, the popular models that came out were Shogun, Shaolin and Samurai. In 2001, TVS separated from Suzuki and was re-christened as TVS motors.
Since 2001, TVS has invested heavily in research and have advanced leaps and bounds in two-wheeler manufacturing, by contributing to the automotive industry in the country. The company’s philosophy is based on Five Pillars of TQM (Total Quality Management) and believe in complete employee engagement. In 2002[v], TVS became the world’s first two wheeler company to win the Deming Award (recognition in Total Quality Management). TVS has many firsts to their accolades. The TVS scooty was the country’s first indigenous scooterette. The TVS victor was the first fully indigenous motorcycle.
The various products from the brand are:
Scooters by TVS Motors
Motorcycles by TVS Motors
Moped by TVS Motors
Three Wheeler by TVS motors
[iv] “Sundaram Clayton Company History”. Moneycontrol. 1 January 2005. Retrieved 28 September 2010.