History of Toyota
In 1924, Sakichi Toyoda invented the Toyoda Model G Automatic Loom. The principle of ‘jidoka’, which means the machine stops itself when a problem occurs, became later a part of the Toyota Production System. Looms were built on a small production line. In 1929, the patent for the automatic loom was sold to a British company, generating the starting capital for the automobile development. The production of Toyota automobiles was started in 1933 as a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder’s son, Kiichiro Toyoda. Its first vehicles were the A1 passenger car and the G1 in 1935. The Toyota Motor Co. was established as an independent company in 1937.[i]
Toyota Corporation entered India in 1997 in a joint venture with the Kirloskar Group. Toyota Kirloskar Motor Pvt Ltd is a subsidiary of Japan manufacturer, Toyota Motor Corporation for the manufacture and sales of Toyota cars in India. It is currently the 4th largest car maker in India after Maruti Suzuki, Hyundai, and Mahindra.
Manufacturing plants in India
Its current plant at Bidadi, Karnataka is spread across 432 acres and has a capacity of 110,000 vehicles per annum. Its is the second manufacturing plant on the outskirts of Bangalore, Karnataka has a capacity of 210,000 vehicles per annum. Both plants have a combined capacity of 320,000 vehicles per annum.[ii]
Manufacturing Plant in Bengaluru
- Recognized for producing safe, durable, high-performance vehicles of all kinds.
- Camry is the Most Popular Midsize Sedan in the World. The car was first recognized as the top-selling passenger car in the U.S. in 1997, and the car continued to earn the title for fourteen consecutive years. Early research for 2015/2016 shows that the Camry continues to reign as the number one choice of American car buyers.[iii]
- Won Ireland Annual Dealer of the Year Awards 2016. The Awards take place annually to recognize the excellence achieved by Toyota Dealers and their staff who work tirelessly to ensure the success of the Toyota brand both locally and nationally. Learn more about it here.
- Some of the awards and accolades achieved by the Company include:
- Longest-Lasting Vehicles of Any Full-Line Automotive Manufacturer
- Most Trusted Brand in the Import Automobile Category
- First No-Cost Maintenance Plan
- 2016 Best Overall Value Awards of Any Car Manufacturer
- 2016 Best Overall Value Awards of Any Brand
Most Popular Models
- Etios Liva
- Etios Cross
- Platinum Etios
- Innova Crysta
- Corolla Altis
- Land Cruiser Prado
- Land Cruiser
Lexus is the luxury vehicle division of Japanese car maker Toyota. The Lexus marque is marketed in more than 70 countries and territories worldwide and has become Japan’s largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium and the U.S. in Torrance, California.[iv]
The first Lexus created, the LS400, was codenamed F1 (Flagship 1) and was created from Eiji Toyoda’s desire to create a “world-class” car that could take on the Germans in 1983. Toyota engineers rented a home in Laguna Beach to observe the behaviors of wealthy would-be buyers.
The Lexus brand was launched in the Indian market in 2017 with three models – the ES 300h Hybrid Sedan, the RX Luxury Hybrid Sports Utility Vehicle (SUV) and the RX F Sport hybrid SUV. Learn more about it here.