History of Tata Motors
Tata motors entered the passenger vehicle with the launch of a MUV, Tata Sierra. Later it launched the Tata Estate in 1992, a Stationwagon. In 1998, Tata launched the Tata Safari Car which is the India’s first Sports Utility Vehicle and Tata Indica Car, the first fully indigenous Indian passenger Car. Tata Cars are popular for their excellent fuel economy, powerful engines and use of cutting edge technologies. Tata Motors’ principal subsidiaries purchased the English premium car maker Jaguar Land Rover and the South Korean commercial vehicle manufacturer Tata Daewoo
They have innovated the engine with multi drive mode which allows the Driver to switch between ‘Sport’, ‘Eco’ and ‘City’ modes for varied level of driving Experience. The cars have top end features like F-tronic Automated Manual Transmission for finger-shift and clutch free driving, and the Electronic Power Assist System for Power Steering.
The success of Tata Indica and Tata Nano
The success of Indica played a key role in the growth of Tata Motors. The aggressive marketing strategy for Tata Indica Car made it one of the best-selling Car in the history of Indian Automobile. It also launched a new version for Tata Indica with improved features and it quickly became mass favorite.
In 2008, Tata Motors launched Tata Nano which is the least expensive Car in the world. The city Car was unveiled during the Auto Expo 2008 exhibition in New Delhi. Tata has faced controversy over developing Nano Car as the Environmentalist are concerned that launch of such a low priced Car could lead to mass purchase for Cars in India with adverse effects of pollution and Global warming.
In 2014, Tata Motors unveiled The Bolt, a hatchback and The Zest, a compact Sedan.
The company has R&D and design centers in Pune (India), South Korea, Italy and the UK. Tata Motors Cars meanwhile has launched further expansion into Southeast Asia with plans to sell cars in Vietnam and the Philippines.
Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in Argentina, South Africa, Great Britain and Thailand.
Tata Motors Manufacturing Plant at Sanand, India
Popular Car Models
- Tata Sumo
- Tata Safari
- Tata Nano
- Tata Xenon XT
- Tata Aria
- Tata Zest
- Tata Bolt
- Tata Tiago
- Tata Tigor
- Tata Indica
- Tata Indigo