Most Popular Car Color – Car Color Popularity

In order to buy a car, one will always check with the Brands and the models but the color of the car is also one of the major deciding factors. Color trends subtly change every year. We bring you the most popular car color in India and all over the globe. Apart from the brand […]

In order to buy a car, one will always check with the Brands and the models but the color of the car is also one of the major deciding factors. Color trends subtly change every year. We bring you the most popular car color in India and all over the globe.

Apart from the brand and models, there is a lot that goes in choosing a car. Even gender, zodiac sign and age influence in choosing the car Color. Coming to the popularity, a luxury sedan is more popular in black and white colors, but a small and sporty version is widely associated with red and colorful shades.

Most Popular Car Color

The most popular car color

White – For fifth consecutive year, White is the world’s most popular color, but Indians prefer Silver. The Popularity for White color all over the globe is 37 % whereas the Popularity for Silver in India is 31%. White overtook Silver in 2011 as the most preferred vehicle color preference. Since then White has continued to gain popularity on all Vehicles types in most regions, while Silver has continued to decline. They are available in a rich variety of stone white solids, vanilla shades, cool bright whites and pearlescent Whites. It is the dominant color of light trucks, SUVs, and minivans. People who drive a white car are willing to show up a fresh, young and modern face to the outside world.

Silver – The Popularity of Silver color is only 11% all over the World. But the popularity of Silver is more in India which is 31%. Silver is a reflection of our attitudes about technology, modernism, and simplicity. So it makes sense that the color experienced the most success at the same time when technology, gadgets and non-tangible technology, was experiencing the most exponential growth and became most widely accessible.” People who drive a silver car are practical, innovative and business-savvy and also have a good taste.

Black – The popularity of Black color is same as Silver all over the globe but it is 1% higher in India. It is the ultimate power color and it represents luxury and Class. But Black cars are the worst for the distance of visibility, unlike other color cars which have slightly more visible distance. Colors such as Black, blue, gray and others ranking lower on the visibility index were associated with higher crash risk in daylight hours. If your car is black, you are dignified and striking without being showy. You want to give the appearance of mystery.

Blue – The Popularity of Blue color is 6% all around the globe and only 4% in India. Jane Harrington, color styling Manager in PPG explains that the Blue color is gaining popularity due to the “advantage of variety” it offers. Blue is versatile and can shift toward gray or green, and can also be made lighter or darker. Essentially, blue is one of the easiest colors to customize. “You can’t do that with every color,” she said. If you own a blue car, you are compassionate, optimistic, stable, honest and serene and also more likely to be admired for a strong sense of self and wisdom.

Red – Red is the color of passion and intensity. The popularity of Red color is 6% globally and it is 2% higher in India. Red is often the color chosen by those who have a zest for life. People who drive Red Car are ambitious and determined to get all they can out of life. There is also a myth that the Owners of Red Cars pay higher insurance but the color has nothing to do with rates. Due to the popularization of White color, many brands now offer red as their flat-tone, no-cost option for paint.

Reasons for few or limited car colors:

1) Some colors are more popular than others. Manufacturers may not want to experiment with new colors.

2) Certain colors are suitable for certain cars.

3) There is a relation between the car color and the crash risk. Low visibility colors have higher risks of more severe crashes.

4) According to a 2013 Forbes poll, color preferences are different in men and women.

5) More the choices, more the problem!

6) The color of the car can have a huge impact at the time of resale.

7) Darker color cars absorb more sunlight and get hotter in summer. Thus white cars are mostly preferred cars.


Image statistics from FADA Magazine

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