Honda Motorcycle & Scooter India Pvt Ltd

Honda two-wheelers in India is the largest 'scooter' brand today. It is also the youngest two-wheeler brand in India, which has its roots from Japan. The brand has penetrated into most countries, and is a case study in B-Schools. Read on to learn more about the Products from the brand.

Japanese brand, Honda is the world’s largest two-wheeler manufacturer since 1959[1]. The symbolic ‘Wings’ (see logo) of the Honda two-wheelers had its inception in the year 1999 as the Honda Motorcycle and Scooter India Pvt. Ltd., (HMSI). It is the youngest and the fastest growing two-wheeler manufacturer in India.

honda motorcycle

Honda was the eighth largest automobile manufacturer in the world behind Toyota, Volkswagen Group, Hyundai Motor Group, General Motors, Ford, Nissan, and FIAT in 2015[2]. In 1960, Honda entered the US market while still being a small manufacturer. The story of their market entry into new market already occupied by highly dominant competitors, and their subsequent huge success in the U.S. and around the world, has been the subject of some academic controversy. Competing explanations from BCG (Boston Consulting Group), Richard Pascale, and Gary Hamel and CK Pahlad[3], have been studied to explain Honda’s strategy and the reasons for their success. Derived from the concept of core competencies with Honda as an example, the most relevant and logical explanation detailed that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. This is evident because Honda is the world’s largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year[4].

Honda Motorcycle Manufacturing Plants in India

The company has four manufacturing plants across India: the first factory of HMSI is spread over 52 acres including a covered area of about 100,000 sq. meters in Manesar, Haryana. Its second plant is in Tapukara, in Rajasthan. Honda’s third plant at Narsapura Industrial Area near Bengaluru which employs state-of-the-art manufacturing, automation and environment friendly technologies to deliver quality products. In 2016, the ‘World’s largest only scooter plant’ was inaugurated at Vithalapur Gujarat.[5]

Honda Motorcycle and Scooter India – Manufacturing plant at Vithalapur in Gujarat[6]

Honda Motorcycle and Scooter India – Assembly line at the Western state of Gujarat[7]

Honda Scooters

Honda Motorcycles

Honda Superbikes

 

Dekho Dekhe ye Zamana… Ad by Honda Motorcycle & Scooter India

Achievements

  • Honda Activa Becomes Only Scooter to Cross 1 Crore Sales Mark in India. Learn more about it here.
  • Honda Activa contributes 38% of incremental industry sales in July 2016. Learn more about it here.
  • HMSI in India has created a world record as on 3rd April 2017, as reported by the company “India is now firmly leading the Honda DNA worldwide. We thank customers for making Honda 2 Wheeler’s India the first 100% subsidiary of Honda Motor Company, Japan globally to ever achieve 5 million sales landmark in a single financial year. Honda is today the highest volume gainer as well as the market share gainer of the industry.[8]

[1] Alexander, Jeffrey W. (2008), Japan’s Motorcycle Wars: An Industry History, UBC Press, pp. 112–116, 197–211, ISBN 978-0-8248-3328-2

[2] http://www.oica.net/wp-content/uploads//ranking2015.pdf

[3] Gary Hamel; C. K. Prahalad (1 July 1994). Competing for the future. Harvard Business Press. p. 204. ISBN 978-0-87584-416-9. Retrieved 1 April 2012.

[4] Miller, Edward (18 April 2008). “FIRST MOTORCYCLE AIRBAG EARNS TAKATA AND HONDA 2008 AUTOMOTIVE NEWS PACE INNOVATION PARTNERSHIP AWARD”. Honda.com. Archived from the original on 8 March 2009. Retrieved 28 July 2009.

[5] https://www.honda2wheelersindia.com/about-us/factory/

[6] http://www.financialexpress.com/archive/honda-motorcycle-inks-formal-agreement-for-rs-1100-cr-two-wheeler-unit-in-gujarat/1294509/

[7] http://www.pbs.org/newshour/making-sense/make-in-india-promises-manufacturing-jobs-for-millions-heres-why-it-wont-work/

[8] https://www.honda2wheelersindia.com/media-center/PressReleaseDetails/178

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