History Of Bajaj Motorcycles
‘Bajaj’ is a household name in India. The beginnings of the Bajaj motorcycles group started in the pre-independence era and over time, the group diversified into many industries spanning from automobile (2-Wheeler and 3-wheeler), home appliances, lighting, iron and steel, insurance, travel and finance. The Bajaj Auto group started off in the Automobile sector by the import of two-wheelers and three-wheelers.
In 1959, drifting with the economic reforms in India then, the company obtained license for manufacture of two-wheelers and three-wheelers. This was one of the biggest milestone for the company. In 1972, the ‘Bajaj Chetak’ was launched into the Indian market. Anyone who belonged to the generation between 70’s to 90’s, will remember this name.
Today, Bajaj Motorcycles has three plants in all, two at Waluj (Aurangabad) and Chakan (Pune), in Maharashtra and one plant at Pant Nagar in Uttaranchal. It is also world’s fourth largest two– and three–wheeler manufacturer. The company exports to over 50 different countries and is a well-known name in Latin America, Africa, Middle East, South and South East Asia. The main countries are Sri Lanka, Colombia, Bangladesh, Mexico, Central America, Peru and Egypt.
Bajaj Motorcycles and Kawasaki (the Japanese manufacturer) got into a collaboration for technology tie-up in 1984. The outcome of this was the ‘Bajaj-Kawasaki Boxer’, which was yet another popular model of the time. Over the years, Bajaj benefitted from the tie-up with technology that was much advanced than the indigenous tech. By late 1990’s, Bajaj was self-reliant on their technology and had developed many models with their own Research. Their collaboration continued until 2009, when the two companies decided to form an alliance, where Kawasaki would use the dealer network of Bajaj for sale and service of Kawasaki bikes. This alliance was beneficial to both companies, and Kawasaki sold 13 different models in India, in return for share in profit with Bajaj. In April 2017, this alliance was called off as Kawasaki bikes faced competition from the KTM-Bajaj alliance.
Read about the Bajaj -KTM alliance here.
The Bajaj group has seen enormous success with some popular models which again changed the face of the Indian two-wheeler industry, setting new standards. To name a few Bajaj motorcycles, Bajaj Pulsar, Bajaj Avenger, Bajaj Discover, have brought about a craze in the Indian consumers. There are a number of riding clubs for the Bajaj Avenger and the Bajaj Pulsar, was a revolution with its digital odometer and eye-catching design.
The Bajaj V was launched in 2016. The bike is made from the metal of the ‘INS Vikrant’, which was India’s first aircraft carrier and has survived the Indo-Pak War of 1971. The launch of this model, was a strategic marketing move, by leveraging the history of the vessel. Although, it is indeed wonderful to relive the magic of the carrier by owning this bike. The ship was ordered to be decommissioned in 1997.
The ‘Hamara Bajaj’ commercial moved many hearts and has truly motivated many in the country and has created a brand that cannot be forgotten. The ads have positioned themselves to represent the new generation, but with preservation of Indian culture and values.
The popular Bajaj Motorcycles Models are:
- Pulsar – Pulsar RS 200
- Avenger – Avenger Cruise 220(Desert Gold Edition)
- Bajaj V
- New Discover 125
- Platina Comfortec
- CT 100